This week on #DigiTalks, Jeanne shared with us her career adventures and tips in finding career success.
Please watch this short video introduction and list of agenda I made for the interview:
Jeanne Castor is a Humber College Alumni and a graduate of Bachelor of Commerce, eBusiness Marketing. She is currently the Senior Marketing Executive for Maples Group base in the Cayman Islands headquarters.
Jeanne is an accomplished young professional with extensive marketing experience in digital agency, telecommunication, education, hospitality and financial industry. So far in her career, Jeanne had an opportunity to elevate branding, social media and digital campaigns of many Canadian and internationally known brands across Americas, Asia and Europe. She has been featured and quoted on Notable.ca Awards, ABC News, Huffington Post Travel, Sprout Social Insights and Small Girl Medium City.
In this interview, Jeanne left us with eminent valuable advice and lessons for the field of digital marketing.
Here are the key takeaways:
- Build relationships as early as you can; start by speaking with your professors and show them what you’re capable of, to connecting with people you meet in campus. Network and be constantly interested.
- Be willing to participate while showing your skill set; show how hungry and driven you are.
- Take an opportunity and make it your own.
- Build your brand and personal profile.
- Going in to the industry, you will see that there are so much to learn and you will always have something to learn. One of the keys in the industry is to show that you are eager to do so.
- In digital marketing, because it could get so general, it is important to understand what the goal is. For instance, if your goal is to generate awareness, the tactics would be different, but if your goal is to generate leads then tactics would also be different. Therefore, it is very important to define your strategy.
- If you want to be a successful marketer, you can’t just shut down ideas. Just because an idea is different, it doesn’t mean it’s wrong. It is important to have an open mind, be willing to learn new marketing tactics.
- With marketing, it is always a learning process, there will be campaign 1.0, campaign 2.0 and your strategy or goals might change along the way. It is important to monitor, optimize and eventually evaluate.
- Last but not the least, when ask what advice Jeanne would give to her college self, she said it would be about managing expectations and asking for help. Being the type of person that always wants to say yes to things, it is difficult to say no, but sometimes not everything you can say yes to. So it would be meaningful to explain why you are saying no to projects. Not because you just don’t want to but explain why it is not feasible. So ask for help because if you can’t do it other people may be able to guide you.
Check out the full interview with Jeanne here: Humber DBSA